Stroud Safety, the Oklahoma City-based motorsports safety manufacturer trusted by racers across every major discipline, announced today that John Gentry has been named Chief Revenue Officer (CRO).

Gentry has served as Stroud Safety’s National Sales Manager since February 2019 and has been an integral part of the company’s continued growth and success. In his new role, he will oversee Stroud Safety’s global revenue strategy, including sales, partnerships, and long-term business development, while continuing to strengthen relationships throughout the motorsports community.

“This new role comes with some real responsibility,” Gentry said. “I work closely with racers, teams, and several OEM brands across the sport, and I see this role as a responsibility to serve – not just to sell. That perspective guides how we grow Stroud intentionally into more corners of the sport.”

Gentry remains deeply connected to the sport and recently debuted his twin-turbocharged Chevrolet Camaro Pro Mod, with plans to compete during the 2026 season. His firsthand experience within the motorsports industry has helped him foster new relationships while maintaining the level of care and concern longtime Stroud Safety customers have come to expect.

Stroud Safety owner Tommy Cunningham said Gentry’s promotion reflects both his leadership within the company and the trust he has earned throughout the motorsports industry.

“John has built a strong foundation of trust with racers and teams by consistently putting their needs first and following through on his commitments,” Cunningham said. “That racer-first approach is central to who we are at Stroud Safety. With a lifetime spent around the sport, I understand how important trust is in this industry, and John has earned that trust through integrity, strong relationships, and a deep understanding of our customers. His leadership and experience make him a natural fit for the CRO role as we continue to grow the business.”

Under Gentry’s leadership in sales, Stroud Safety has continued to expand its presence across drag racing and motorsports as a whole, working with teams, series, and sanctioning bodies while reinforcing the company’s reputation as one of the most trusted names in racer safety.

With Gentry stepping into the CRO role, Stroud Safety remains focused on sustainable growth, product excellence, and its mission to protect racers at every level – from grassroots competitors to championship-winning professionals.